Brand guidelines · v0.1 · Sep 2026
kurakura.in brand
The identity system for kurakura.in — logo, colour, type and stationery, and how to use them together.
About the name. In Japanese, 'kurakura' can mean dizzy or giddy, suggesting excitement and a sense of fun.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “k” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1D4E89RGB 29, 78, 137#122F52RGB 18, 47, 82#F2A541RGB 242, 165, 65#141F33RGB 20, 31, 51#EFF2F7RGB 239, 242, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxGet Lost in FunH2 · 36pxGet Lost in FunH3 · 24pxGet Lost in FunBody · 17pxGet Lost in FunCaption · 13pxGet Lost in FunLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@kurakura.in
www.kurakura.in
Founding Team
kurakura.in
hello@kurakura.in · www.kurakura.in
www.kurakura.in
Explorations
Alternative wordmark directions considered for kurakura.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.